Have you ever wondered where those adorable letters come from – the ones your child finds by the Christmas stocking every morning of Advent? The elves Emils and Elza have found their way into the hearts of thousands of children, but there is much more behind their story than just a Christmas tradition. ✨
Emils and Elza – the elves who live in every letter.
Emils and Elza are the heart and soul of our brand. They are what makes every Rūķupaka special: over 24 days the child receives little letters that sound as if the elves really were right beside them at Christmas time. These letters are what give the packs their soul and make the experience truly magical.
How are the elf letters made? 🖊️
Every letter is carefully thought through. We don't write them at random – the letters are there to tell a story, build anticipation and bring the joy of Christmas to the child. It matters to us that the letters also pass on our own values and the elves' values – being friendly, kind and good-hearted.
-
Personal touch – in the letters the elves address the child by name and take their age and interests into account.
-
One continuous adventure – the 24 letters form one long story in which Emils and Elza have adventures, joke around, help each other and share secrets. Now and then there is a bit of mischief and a lesson learned, too.
-
A balance of magic and everyday life – the elves write to the child like friends: sometimes they talk about what they've been up to, sometimes they set a little task or share kind words and praise.
It creates the feeling that the child's very own elves really do exist.
Why do children love them? 💌
Children need a safe and happy moment to look forward to. The elves' letters give them a reason to wake up bright-eyed every morning and run to the Christmas stocking. For parents it means a stress-free December – no need to invent new stories late at night, because everything is already in the pack.
Letters that grow with the child.
The letters are the same in every pack, whatever the child's age. Emils and Elza grow up together with the children. Things change in their lives too, and over five seasons plenty of wild things have happened to them. Emils and Elza have gained a twin sister and brother, Pauls and Paulīne. Their cool aunt Anete and uncle Arvis came to visit for a while. Emils has learned to skate and won first place in a speed-skating race. Sometimes even elves find things hard – tidying their room, for example, or remembering to brush their teeth every day. Emils and Elza are wonderful companions for a child in the run-up to Christmas, and the memory of them lasts a lifetime.
Why choose Rūķupaka? 🎁
-
24 surprises (12 activities and 12 sweets or edible gifts)
-
24 letters from Emils and Elza
-
Gifts with the child's name and a personal touch
-
A stress-free solution for parents
This is exactly what sets us apart from our competitors – a story that lasts and grows every year. Emils and Elza are always there to make every December morning magical.
✨ If you want your child to experience Christmas magic they will still remember when they are grown up, order your your Rūķupaka today www.pakapikupakk.ee